The economic melt-down has accelerated a growing discontent with the software industry's business model and has permanently increased buyer expectations surrounding value realization. CEOs blame the IT organization

Most software companies are not in a position today to communicate and lead their customer adoption journey which means significant revenue growth & margins are at risk. At the same time, customers are looking for more help from their providers as they struggle with their own internal battles to evidence IT-driven value.

For ISVs wanting to help their customers succeed, understanding the customer's adoption journey and the value realization can enable ISVs to innovate their sales, support, services and product development practices. Customer's effective IT adoption is nothing less than the future growth driver of the software industry - software executives ignore this at their peril.

Neochange has been working with enterprise buyers for 10 years and is able to harness this experience to help leading ISVs to transform their customer engagement practices and develop new services offerings that promote customer adoption, success & loyalty.