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Interview with Bonz Hart, CEO of Meridium
Roanoke, VA - July, 2007 - We had a
brief chance to catch a few pearls of
wisdom from Meridium's globe-trotting
CEO, Bonz Hart. Here's what he had to
say on the on the topic of Effective IT
Adoption.
What market opportunity do you see for
software vendors that enable their customer's
effective usage?
Software over the years has gone from a novelty to meeting core business functions to changing the way business processes are executed. Because of this evolution software is now being evaluated based on continuous value delivered not just initial value.
Software companies that can grow the value delivered and provide capabilities to overcome whatever hurdles impede their customer's success will survive industry changes. Ongoing success is no longer just about having good software it's about value delivered, we see effective usage as a way to accelerate growth and keep close to our customers.
How is SAP's recent endorsement of your RCMO solution connected to increasing effective usage for SAP's customers?
SAP has figured out that an ecosystem of unique software companies working together off a common platform is stronger than any one company. Providing software to meet a wider variety of needs increases the usage of all the products in the ecosystem because the shared and enhanced data becomes more valuable to multiple users.
Also, bringing Meridium's RCMO solution into the asset performance management eco-system enhances customer decision-making which by definition increases effective usage.
What advice can you give software executives that are considering an initiative to increase effective usage of their product suite?
It isn't just technology or features and functions that will increase effective usage, the battlefield has widened so you must communicate your software as a value delivery mechanism. Not just to increase sales, although effective usage can deliver raving fans that provide success stories and references, but also to help customers stay focused and committed to extending your product throughout their organization.
It also helps to include invested stakeholders in understanding the wider battlefield. We are lucky to have customers and partners that can help to ensure we are on the right track. We might have been able to get there ourselves, but it would have taken much longer and we would have had to go through multiple versions before finding success.
That said, it does take a commitment
throughout your organization to reconsider current
business practices and to work together in new ways.
For more information contact
inquiries@neochange.com |
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