 |
|
After years of investments in CRM applications, studies show that effective utilization lags both the goals of enterprise buyers and the expectations of customers.
CRM-specific adoption challenges include:
- Misunderstanding of executives sponsorship activities
- Politics surrounding "ownership" of the customer
- Features unevenly weighted toward customer/employee control versus enablement
Enhancing the customer experience requires a complete rethinking of how organizations apply enterprise software.
This shift is currently underway. Some organizations are "turning off" much of their CRM application features and redirecting investments toward organizational cultural changes that improve the customer experience.
Neochange's AdoptIT™ methodology has been uniquely developed to accelerate the transition to more effective CRM adoption to enable high-performance sales and support workforces. Most organizations can expect to improve revenue productivity by 3-5%.
For more information contact
inquiries@neochange.com |
|
