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In This Issue:

Message from the CEO

 

Dear Reader,

Welcome to the first issue of the NeoNewsletter. This is our way of connecting to our growing eco-system of clients, partners, associates, potential employees and executives who have an interest in what’s happening at Neochange.

 

Through the NeoNewsletter we plan to inform, update and stimulate our readers by publishing interviews with Thought Leaders in the industry, commentaries on industry developments and news items of interest.

 

2006 is shaping up to be an exciting year for Neochange as we continue to drive the importance of Effective User Adoption™ within the software industry. We are driven by a passion to not only build a successful consulting business but also to shift the industry in a meaningful way towards results. If we can establish "Effective User Adoption™" as an industry accepted criteria of success for IT deployments, then we will be pleased with our contribution. In the meantime, we are committed to developing valuable long lasting relationships with our growing list of partners and clients.

 

Enjoy the newsletter.

 

Chris Dowse
CEO, Neochange

 

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Interview with Dean Lane – Author CIO Wisdom (Prentice Hall) and Leading CIO

 

Neochange sat down with Dean Lane, leading CIO and author of CIO Wisdom(Prentice Hall) to discuss the state of the software industry and why usage is now becoming a critical pinnacle of success.

 

The Software industry is experiencing Seismic changes right now. What do you see as the biggest challenges facing the industry for the immediate future?
The biggest challenge for the IT Industry remains delivering value for the dollar.  What makes this more complicated on a go-forward basis is that there is no “Next Killer App”.    Although, we do have people developing technology in search of a solution.  So, the challenge becomes how to derive value from systems that are already matured.  This is not something that neither IT nor functional users can do alone.  It will require a true partnership (and not the stereotypical “partnership” defined in most writings).

 

At Software 2006 a few weeks ago Ray Lane, Kleiner Perkins, mentioned that the industry has been too focused on the Buyers rather than the Users, do you agree and why?
Ray has tremendous insight because of having been a part of McKinsey, Oracle and other companies.  He has hit the nail on the head and somewhat explains the popularity of Open Source programs.  To the extent that one can get the end user of a product to engage and, in fact, be productive with a product, the value of having that product increases.  The industry, playing to the Buyers rather than the Users have been in the wrong stadium.  Focus groups and other feedback mechanisms as input to the product’s future is essential.

 

A recent industry study found that 50% of paid for functionality and licenses in enterprises aren’t being used. Does that surprise you?
This does not surprise me, for the following reason.  Utilization is driven by acceptance.  A lesser amount of acceptance translates into less utilization.  Normally what happens is that this situation remains in a state of not being addressed.  The organization moves on to the next project and the cycle repeats.  To increase the utilization, acceptance must be increased.

 

From your perspective how are CIO’s addressing the challenge of usage. Are they taking responsibility for it or are they transferring it to their vendors?
Some CIOs have addressed this issue head on, while others address it head down …in the sand.  Finally, some CIOs don’t even recognize the issue as a problem.  With this wide array of situations, I can only outline the best course of action.  The Business Relationship Managers (and I define that to be everyone from deskside support to Business Analysts need to be listening to end users and determining what must be done to have them, the end user, accept existing software and systems.  If that can not be accomplished, then a more dramatic step of replacement may come into play.  It does not matter whether the issue is kept in house or transferred to a vendor – if the issue is not addressed.

 

What’s your definition of a successful IT implementation?
I define a successful “IT” implementation as some infrastructure project that increases the stability/reliability or speed of a system.  I am fairly certain that the question was looking for an answer that included the end user and to that extent, a successful implementation is one that accomplishes the goal of increasing revenue or decreasing cost, or both.  This can only happen when implemented systems improve the productivity of end users and processes.  And, in order for that to occur, the end users must adopt these improvements and make them work.

 

What are the biggest mistakes clients are making with regards to extracting value from their IT investments?
There never seems to be enough time to do it right the first time, but always enough time to do it over.  Pressure by the business unit and acceptance, or succumbing to that pressure, by the IT community results in unrealistic expectations.  Then corners must be cut and short cuts taken to deliver to an unrealistic expectation.  The end user community becomes frustrated, as does IT, and the return on the effort is lessened significantly because the adoption rate is low.  And the adoption rate is low because the system was over promised and under delivered.

 

As you have been a CIO on many occasions, how would you address these mistakes?
Enlightening executives, educating management and communicating with end users is the key to setting realistic expectations that can be met.  Everyone (Executives, Management, IT and the internal customers) must act as a single, unified, team.  No one party can win at the expense of another.  If one wins or benefits, so must they all.

 

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Neochange Presents at Software 2006

Chris Dowse, CEO, Neochange and Steve Schlabs, Director of Enterprise Accounts, Salesforce.com. recently presented at the Software 2006 Conference. The conference was attended by thousands of leading software executives over a 2 day period.



The Neochange/Salesforce.com Presentation Topic was “It’s Time to Change our Thinking! Why Enterprises Need to Focus on Effective User Adoption™ to Realize the Value of IT”.
Click here to view the presentation

 

Keynote presentations were also delivered by executives from Oracle, EMC2, Microsoft, TATA Consulting, SAP and others. For more information on the conference including presentations go to: http://sandhill.com/conferences/sw2006.php

 

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NeoBlog is launched at www.neochange.blogs.com

 

Neochange recently launched into the blogasphere at its website.

 

The first series of entries which ran through April covered “The Underutilization of Technology and how a focus on Effective User Adoption™ is the Key to Benefits Realization”

 

The second series of entries which run throughout the month of May will cover opinions on “Why the IT Eco-System Should be Interested in Effective User Adoption™ as a Critical Measure of IT Value”

 

Link to the Neoblog and join in the discussion.

 

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Industry Commentaries and Neochange’s Point of View

Recent Industry Study Is No Surprise
It was recently reported in CIO Magazine that “50% of the functionality paid for and licensed by organizations is not actually used." From Exploiting Enterprise Applications, Butler Group, March 2005.

 

Neochange POV
We don’t think this would be a surprise to anyone who has been asked to use new software or who has been responsible for the adoption of new enterprise software solutions. From our perspective, once implementation is finished and “go-live” day has arrived, the real challenge begins. Effective Usage is the key to driving business outcomes from software investments, yet it is a complex challenge. If it is ignored or not given the attention it deserves, the result is the underutilization of the solution itself.

 

Microsoft’s Steve Ballmer Admits It’s People Who Drive Business Outcomes
At a recent press conference Steve Ballmer was quoted as saying “Sure, we're about software, but we're also about the people who use it ” when he discussed thenew $500 million marketing campaign, an image makeover that casts the software giant as an enabler of "people-ready" business. "People do drive business outcomes. People, people, people," Microsoft CEO Steve Ballmer said in a speech announcing the campaign. 

 

Neochange POV
We couldn’t agree more with Steve’s point of view particularly when it comes to successful software investments. In fact, back in 1999 a study found that 85% of the critical success factors that drive IT business outcome success are related to people, not the technology itself – John McKean, “Information Masters”, 1999.

 

We applaud Microsoft’s focus on people and their role in driving results from software deployments.

 

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